ACE H Kids Organization

One thing I knew for certain when I opened my cozy coffee and pastry shop more than four years ago was that I needed an advertising and marketing plan that was both small enough for my limited, upstart budget yet powerful enough to generate new business. This is when I decided to forge ahead with my first direct mail campaign. A couple of fellow small business owners, who happen to be good friends, suggested I work with a local company first to get my feet wet. “The key is in the marketing campaign, ” they would tell me. “Know what you’re selling, who you are selling to, and then tailor the message,” they added. Sounded like a great plan.