Marketing a Coffee Shop
I’m an avid coffee drinker and I spend a lot of time at coffee shops. Some are crowded and popular while others are quiet and slow. I did notice that the coffee shops that are less crowded actually have pretty good tasting coffee. The quality of their brew is not far from the next coffee shop with double the number of customers. Now why is that? The prices are also about the same. Decor and interiors are both acceptable and nice. So what’s the hitch? If there are more customers despite their similarities then maybe the difference is in the way they market their coffee shop business.
